The Metropolitan Opera Case Study 03

The Metropolitan Opera Case Study 03

“I’m very impressed... one of the turning points in our quest for new audiences.”

Peter Gelb General Manager of The Metropolitan Opera

Since opening its doors in the late 1800s, the Metropolitan Opera has been one of the country’s leading cultural institutions. Despite working hard to innovate, The Met still faces a crucial challenge: how to make Opera relevant to younger audiences.

Work & Co was engaged in 2015 to reimagine the Met’s digital presence. The goal was to revitalize an artform by creating a new platform that works across all devices to increase ticket sales and create a new generation of opera fans.

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